Hertz Hot Laps experiential event
Our brief was to design a Grand Prix style of racetrack for an event for Hertz using remote controlled Mini Coopers. The race track had to look exciting and dynamic, have good grip for the tyres, be lightweight for transport and easy to install. Our design team worked on the images whilst our production team researched several types of track material finally choosing a printable linoleum that matched the brief perfectly. Custom built components were developed to make the track more challenging and realistic. These included the fly over bridge, start and finish gantry, car garage and track borders. Our team set up the race track outside the MCG and supported the running of the event with our client. This event was hugely successful and will be held at other venues during the season.